User Experience Design

When starting a design project or a marketing campaign that includes the creation of a mini-site, landing page, or website refresh, it is essential to have a clear understanding of the objectives for each of these elements. It's important to know whether the intention is to raise awareness, generate leads, encourage registration, or provide education about a particular product or service.

 

Below are some examples of projects I have previously worked on where I successfully balanced the project goals with the brand guidelines and voice of the brand.