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Campaign overview
Objective
To position the Avnet brand and its supplier partners as key enablers in the autonomous revolution by showcasing cutting-edge technologies and collaborative solutions that power safer, smarter, and more efficient systems across industries, while demonstrating leadership in bringing future-forward innovations to market today.
- Existing Customers
- New Customers
- Engineers
- Program Managers
- Startups - CTOs
Participating partners
AMD, Broadcom, Infineon, Micron, and Molex
- Display Ads
- Programmatic
- Paid social
- Social organic
- Newsletters
- eBlasts
- Carousel ads
- Supported webinar series
Channels used
Audience
Visual Storytelling
Landing page
Digital ads
Social media
Related collateral
Results
Successfully elevated brand positioning within the Autonomous technology space, driving strong audience engagement and reinforcing the brand’s reputation for reliable, high-performance solutions.
+15%
Views
+7%
Clicks
+10%
Conversions
* Percentage growth measured against industry/vertical performance benchmarks.
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