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Campaign overview
Objective
To position Avnet and its partners as leaders in robotics by highlighting innovative solutions that solve real-world challenges in healthcare and factory automation, while driving awareness, engagement, and qualified leads through an interactive campaign experience.
- Existing Customers
- New Customers
- Engineers
- Program Managers
- Startups - CTOs
Participating partners
AMD, Amphenol, Micron, Molex, NXP, onsemi,
and STMicro
- Interactive mini-site
- Display Ads
- Programmatic
- Paid social
- Social organic
- Avnet's communities
- Newsletters
- Post campaign nurture
Channels used
Audience
Results
Early performance indicators show strong awareness and engagement across robotics audiences, with Avnet and its partners already gaining recognition as leaders in healthcare and industrial automation. Additional insights will be captured as the campaign continues.
* No data available as this campaign is ongoing
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