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Campaign overview
Objective
To increase awareness and engagement around AMD solutions by showcasing their industry-leading performance in compact, cost-effective packages for next-generation consumer electronics. The campaign’s goal is to position AMD as a trusted partner for engineers, drive interest in its solutions, and encourage adoption in diverse applications.
- Existing Customers
- New Customers
- Software engineers
- Embedded Engineers
- Makers & Hobbyists
Participating partners
AMD
- Display Ads
- Programmatic
- Paid social
- Social organic
- eBlasts
- White paper
Channels used
Audience
Results
Drove strong awareness among engineering audiences and reinforced Avnet and AMD’s positioning as providers of compact, flexible solutions that empower modern device design across a variety of devices and applications.
+16%
Views
+8%
Clicks
+9%
Conversions
* Percentage growth measured against industry/vertical performance benchmarks.
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